This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Using micro-influencers and macro-influencers to help your business achieve new levels of growth or take your brand awareness to a new level is a tried and true marketing strategy. There is a reason why influencer advertising is expected to grow to a 6.5 billion dollar industry by the end...
Congratulations on winning the Rising Star award. What has changed for you since scooping the prize? I have been invited to speak at even more industry events, which has been great exposure for both the company and I. We have been contacted by external brands looking to work with us...
With influencer marketing expected to grow to $15 billion by 2022, brands will have to find innovative strategies within the field to stay ahead of savvy competitors. The goal of an influencer marketing campaign isn’t to be featured in front of the most followers. The goal is to build...
Congratulations on winning the Best Telecoms Campaign award! What has changed for you since winning the award? Winning the award has strengthened our partnership with Deutsche Telekom and the reputation of Pulse Advertising even more. We are looking forward to many new successful campaigns coming our way not only with...
We’re excited to have CreatorIQ sponsoring a category at the 2020 Influencer Marketing Awards at Sheraton Grand Park Lane in London. We chat with Kam Zulawski, MD of EMEA at CreatorIQ, about influencer ROI, long-term partnerships and the awards ceremony taking place on March 25. Firstly, can you tell...
Last week, Instagram announced that it will begin testing a feature globally that will hide likes from showing publically on certain accounts. Rather than displaying the number of likes a post has received, it will appear as ‘Liked by [user name] and others’, allowing only the post’s creator to...
