This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Instagram has finally started testing direct messaging (DMs) on the web on a small number of the platform’s users across the globe as it looks to respond to the rising trend of private messaging. Private messaging, groups and Stories are the three “fastest-growing areas of online communication,” according to...
With the tough job of narrowing down the entries and deciding a winner for each of the 23 awards up for grabs at the 2020 Influencer Marketing Awards, these judges will be scoring a range of factors for each submission received. The mission is to recognise and reward campaigns that...
The biggest surprise about the success of TikTok is just how long the arrival of a genuine challenger to Instagram took to come about. After a few false dawns, with Snapchat running them the closest, Instagram now has a contender on their hands; one that’s drawing the crowds, grabbing...
Employee advocacy is not a new concept. At its core, it means that corporations hope that employees will promote the brand on either their private social media accounts or the company accounts. The goal is to use employees to generate brand awareness, word-of-mouth marketing, and trust. Think of it as...
Today, the Advertising Standards Authority (ASA) and Medicines and Healthcare Products Regulatory Agency (MHRA) published new guidance about advertising Botox and other botulinum toxin injections in the UK after finding illegal marketing of the cosmetic procedure on social media. Under the advertising rules, promoting such treatments to the public on...
French influencer startup Hivency has raised €4 million to expand its team and become a leader in micro-influencer and customer advocacy marketing technology. The funding from Alliance Entreprendre, Pauline Duval, CEO of the Duval group and business angels will allow the company to increase its current team of 60 employees...
