This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Today, the Advertising Standards Authority (ASA) and Medicines and Healthcare Products Regulatory Agency (MHRA) published new guidance about advertising Botox and other botulinum toxin injections in the UK after finding illegal marketing of the cosmetic procedure on social media. Under the advertising rules, promoting such treatments to the public on...
French influencer startup Hivency has raised €4 million to expand its team and become a leader in micro-influencer and customer advocacy marketing technology. The funding from Alliance Entreprendre, Pauline Duval, CEO of the Duval group and business angels will allow the company to increase its current team of 60 employees...
Former Love Island star Molly-Mae Hague is the latest reality star to be reprimanded by the Advertising Standards Authority (ASA) for breaching the CAP code. In September last year, the Love Island reality star shared a picture on Instagram of herself wearing a coat from online retailer Pretty Little Thing,...
We all know influencer marketing is growing rapidly. With an estimated $6.5B in marketing investment for 2019 and with Instagram-based influencers alone generating more than $7B in earned media value, it’s clear that marketers are passionate about this sector and want to maximise its effectiveness. Working in customer...
Maarten Kesteloot has been in the influencer marketing industry for five years now, an eternity in this quickly changing industry. As a millennial, he likes how social media have been disrupting the status quo of the media industry and he wants to empower influencers and creators to develop a professional...
With growing concerns over security and regulation, Chinese-owned video app TikTok published its very first transparency report shortly after assembling a new committee of experts to help review its content moderation policy. The report reveals a list of government bodies that made requests for removing specific content from the platform...
