This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
The team behind the London-based Influencer Marketing Show is proud to introduce the inaugural Influencer Marketing Show NYC– a one-day event in New York on May 20 – tailored to leading brands seeking to drive incredible results for businesses through executing smart influencer marketing campaigns. Grow your influence With the industry...
TikTok saw 375% year-on-year growth in the US last year in terms of time spent on the platform according to App Annie’s The State of Mobile 2020 report. In addition, App Annie revealed that US consumers spent 85 million hours on the platform, up from 15 million the previous...
Instagram has finally started testing direct messaging (DMs) on the web on a small number of the platform’s users across the globe as it looks to respond to the rising trend of private messaging. Private messaging, groups and Stories are the three “fastest-growing areas of online communication,” according to...
With the tough job of narrowing down the entries and deciding a winner for each of the 23 awards up for grabs at the 2020 Influencer Marketing Awards, these judges will be scoring a range of factors for each submission received. The mission is to recognise and reward campaigns that...
The biggest surprise about the success of TikTok is just how long the arrival of a genuine challenger to Instagram took to come about. After a few false dawns, with Snapchat running them the closest, Instagram now has a contender on their hands; one that’s drawing the crowds, grabbing...
Employee advocacy is not a new concept. At its core, it means that corporations hope that employees will promote the brand on either their private social media accounts or the company accounts. The goal is to use employees to generate brand awareness, word-of-mouth marketing, and trust. Think of it as...
