This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
As time goes on, COVID-19 is impacting how agencies, brands, and platforms do business. That goes for content creators, too, who are seeing brand collaborations and content strategies disrupted as sponsored trips have been postponed and they are confined to their own homes. Kaizen spoke to five travel, family and...
In the digital sphere, our access to granular data gives us the ability to track how customers are interacting with brands, content and products at all times. Never before have we been able to so accurately analyse the individual value of such tiny individual components of our overall business strategy....
The global outbreak of COVID-19 quickly caused disruption for influencer marketers. With teams now adjusting to working from home as offices shut, advertising budgets have been frozen, and industry events postponed or cancelled altogether, the influencer marketing industry has been quick to react and adapt. In response to the pandemic,...
Stadiumred Group has acquired influencer marketing agency Mediakix for an undisclosed amount, adding to its expanding agency collective. It is the group’s fifth acquisition in two years, and the group plans to acquire more agencies to meet client needs by the end of 2020. “By joining the Stadiumred collective,...
Veronica Chang is a content economist with experience in multiple industries such as fashion retail, luxury, and digital marketing agencies. She founded FavourUp in 2017, building technology to facilitate the industry to reallocate resources with content. By driving the market demand with content towards the social problem, it can be...
As the Coronavirus outbreak has forced people to stay inside, Instagram Live, which launched in 2016, has seen a huge surge in usage. Instagram Live, which plays Instagram livestreams that audiences can access via Instagram Stories has previously been somewhat overlooked by many brands. However, mentions of IG Live on...
