This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Julius Works announced the acquisition of HYPR Brands for an undisclosed sum. The two software solutions streamline, simplify, and scale influencer marketing for brands and agencies such as Nike, Revlon, and Pepsi. As a result of the acquisition, Julius will merge the best features of both platforms, including Julius’ detailed...
During her time as head of influencer marketing at MediaCom for two years, Ana Thorsdottir consulted and worked with some of the biggest consumer brands including Mars, Coca Cola, Brand USA, Suntory, Shell and Boots, all while using the Tagger SaaS software that helped make her team more efficient and...
In uncertain times, we turn to trusted voices to help us navigate our world. We are each faced with a barrage of competing messages, advertisements, and news sources as the global pandemic has accelerated our intake of information (as well as misinformation). In response, we each curate our feeds differently...
Virtual influencer Lil Miquela has signed with talent agency Creative Artists Agency (CAA) as its first virtual client, according to Variety. CAA said it will work with Miquela in brand strategy and commercial endorsements as well as TV and film. The 19-year-old Gen Z CGI influencer was founded in 2016...
As COVID-19 continues to change the way brands do business and connect with consumers, we want to chat with those in the influencer marketing industry about how they are changing the way they work, the shifts they are seeing and what the pandemic might spell for the space long-term. We...
Influencer agency Billion Dollar Boy and the International Federation of Red Cross and Red Crescent Societies (IFRC) have launched what it said is the first global influencer network in a bid to reach young people with accurate and vital information about COVID-19. The 30-plus influencers who have signed up so...
