This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
According to the UK Influencer Survey 2020 published today by Vuelio in partnership with Canterbury Christ Church University, one in five influencers (including bloggers, vloggers and Instagrammers) say brand collaborations have become their main source of income. This figure has doubled since 2016, up from 8% in 2016 to 19%...
We work in a constantly evolving industry. With influencers in anything but short supply, multiple platforms appearing every week, and the point of contact between brand and consumer is increasingly blurred ― proving the effectiveness of an individual campaign, or even the performance of a singular piece of content, can be...
As certain States begin to reopen in the US, online marketplace IZEA surveyed 1,214 US internet users to help understand the shift in consumer shopping habits and the long-term impact of this. Out of those surveyed, 75% said they are spending more time online since being impacted by Coronavirus,...
Erin Craft, VP of content and creative at Centerline Digital tells us about why brands should activate user-driven content during the crisis, including the types of “brand advocates” that should be used for these campaigns and the steps marketers need to take to create a cohesive user-generated campaign. Why should...
TikTok unveiled its debut UK TV ad campaign, called ‘A Little Brighter Inside’. Artists such as Tinie Tempah and Little Mix and chef Gordon Ramsey and Olympic star Tom Daley will feature alongside TikTok stars that have seen a growth in followers during lockdown. One of the TikTok stars appearing...
The last couple of months have been a testing experience for us all but there is light at the end of the tunnel. As I write this, we are anticipating a relaxation of the lockdown measures to be announced very soon, giving us hope that life will slowly start to...
