This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
In the era of social distancing, our notion of retail stores has changed. Popping into a store isn’t about leisurely browsing anymore. It’s neither experiential nor tactile. Out-of-home is currently out of favor and experiential is in RIP mode. So, almost overnight, brands have had to figure out...
According to new international research published today by Takumi, YouTube influencers are the most trusted by consumers. The report looks at consumer, influencer and marketer opinions of TikTok, YouTube and Instagram across the UK, USA and Germany, and focuses on perceptions of influence, trust, authenticity and legislation. In the last...
AspireIQ’s new report focuses on helping brands understand how to build an effective community marketing program and found a disconnect between what consumers want versus how brands engage them, presenting an opportunity for brands to leverage their communities to drive influence and build loyalty. Out of the 617 consumers...
Today, CreatorIQ was named a ‘Leader’ in The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020. Forrester said: “CreatorIQ customers love how the platform pushes brand-specific influencer insights into key decisions around influencer selection and negotiation.” Forrester evaluated influencer marketing companies during the process, scoring all on the criteria of:...
While it may come as no surprise that 98% of marketers said that COVID-19 changed their marketing plans, the majority of marketers (71%) feel that influencers have the power to make a positive impact for their brand. This is according to the latest study from Linqia. Influencer budgets haven’t...
Influencer marketing platform Tagger Media has announced its expansion to Singapore, Australia, Brazil, and France, in addition to its offices in the UK and US. “Tagger is well-poised to continue to scale internationally and I am thrilled about the traction we’re seeing as we grow the Tagger team to...
