This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
While it may come as no surprise that 98% of marketers said that COVID-19 changed their marketing plans, the majority of marketers (71%) feel that influencers have the power to make a positive impact for their brand. This is according to the latest study from Linqia. Influencer budgets haven’t...
Influencer marketing platform Tagger Media has announced its expansion to Singapore, Australia, Brazil, and France, in addition to its offices in the UK and US. “Tagger is well-poised to continue to scale internationally and I am thrilled about the traction we’re seeing as we grow the Tagger team to...
Instagram announced it is doing more to support creators on the platform. It is testing out a new feature that lets viewers purchase during a live video, allowing creators to monetize live videos. Badges lets creators generate income from the content they’re already creating. The Badges will appear next...
For the last decade, influencer marketing has been a vital strategy for marketers offering benefits like raising awareness with target audiences, building trust and creating customer loyalty. Whilst it’s widely established that influencer marketing is a great tool for awareness, many marketing professionals still struggle to convincingly demonstrate ROI....
As quarantine and stay-at-home orders have kept us indoors for months, our entire routines have been upended and we’ve had to adjust and adapt to a new way of life. We’ve found new ways to make connections, exercise, learn, teach or just stay occupied, which has meant, most...
It’s 8.05am and I’m jumping straight on an Instagram live streaming workout. Although there are no exercise classes with humans at the moment, the little counter in the top right of the screen tells me I’m not alone online. There are plenty of other individuals starting...
