This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Today, Instagram announced it is expanding access to Instagram Shopping to more types of businesses, including creators that want to connect with shoppers and sell their merchandise on Instagram. The social media platform said in a statement that its new commerce eligibility requirements will help more creators sell on the...
Instagram will now let advertisers create Instagram ad campaigns without having to link to a Facebook Page. However, this is only available to brands and creators that have not previously promoted posts. “You can now create Instagram ads without having a presence on Facebook. If you are promoting a post...
TikTok has signed up to the European Union’s Code of Practice on Disinformation, agreeing to help address the spread of online disinformation and fake news. The EDiMA trade association, which handles the communications for those signed up to the EU’s Code, announced in a statement that video platform...
Suhit Amin heads up the Scotland-based talent management agency Saulderson Media and does just about everything from running campaigns, admin, marketing, HR, handling talent, and the rest. It’s all hands-on in a small agency and everyone is contributing to everything. “Since lockdown, my day has changed a lot. Typically...
Last week (June 15-19), the team behind MAD//FEST hosted its invite-only summer shindig that was 99//Club Digital Festival. Across five days, 96 leading marketers shared their big, bold ideas on creating a better marketing industry in just 99 seconds. Taking to the virtual stage first was the topic...
As billions began sheltering in place amidst the outbreak of the COVID-19 pandemic, social media influencers were forced to find new ways of engaging their audiences while stuck at home. Many turned to livestreaming: On Facebook, live viewings have spiked by 50% during lockdown periods, while viewings on Instagram have...
