This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
At the beginning of the pandemic, a few articles in industry and national press suggested that Coronavirus signalled the ‘death of influencer marketing’. These articles focused on cuts in marketing spend and potential limitations on influencers producing content. But in the words of Mark Twain, ‘the reports of my death...
As President Trump and Secretary of State Mike Pompeo publicly hinted at potentially banning TikTok in America last week due to concerns over safety, TikTok competitor Byte saw record downloads last week. While India banned Chinese apps including TikTok at the end of June, Byte does not currently operate in...
Youth marketing agency Livity was not alone in watching in awe as the globe came together in support of the #BlackLivesMatter campaign. However, the agency was aware that the conversations across the industry had been encouraging but so far that’s all they were – conversations. Purpose has been the marketing...
The call to become more diverse and inclusive in marketing has never been more important and urgent than it is now. As current events bring inequality in representation to the forefront, many marketers and influencers are looking for concrete ways to improve their role in fostering diversity and inclusivity in...
In good faith earlier in the year, we postponed a number of our events to Q3. It is, however, becoming clear that as a direct consequence of the ongoing impact of COVID-19 and social distancing guidance, we feel we are unable to safely execute events to the standard you’ve...
Ryan Detert, CEO of technology platform Influential, tells us how brands can best utilise influencers in a time of crisis, the opportunities for influencer-brand collaborations, and how the coronavirus has changed consumer attitudes and consumption patterns. How has COVID-19 changed the role of influencers from your perspective? Influencers have become...
