This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Snapchat has announced that Brand Profiles will be starting to roll out to selected brands, which will make it easier to advertise on the platform, enabling store integrations, permanent collections of posts and stories, AR lenses, and more. Brands will have their own profiles on Snapchat and will beta test...
The lockdown situation across the globe has meant more eyeballs are online, consuming more influencer content than ever, which doesn’t look set to change, but in turn, this means more opportunity for scrutiny of the influencer industry. However, what we have seen is how working with influencers can help...
Influencers that are part of the Amazon Influencer Program now have a new way to earn commissions on Amazon via livestreaming. The new feature will enable them to bring their products to life and connect with their fans by livestreaming directly on Amazon – all while earning commissions from qualifying purchases...
At the beginning of the pandemic, a few articles in industry and national press suggested that Coronavirus signalled the ‘death of influencer marketing’. These articles focused on cuts in marketing spend and potential limitations on influencers producing content. But in the words of Mark Twain, ‘the reports of my death...
As President Trump and Secretary of State Mike Pompeo publicly hinted at potentially banning TikTok in America last week due to concerns over safety, TikTok competitor Byte saw record downloads last week. While India banned Chinese apps including TikTok at the end of June, Byte does not currently operate in...
Youth marketing agency Livity was not alone in watching in awe as the globe came together in support of the #BlackLivesMatter campaign. However, the agency was aware that the conversations across the industry had been encouraging but so far that’s all they were – conversations. Purpose has been the marketing...
