Guest Writer - Hello Partner (Page 61)

The TikTok Takeover: Get Engaged or Get Left Behind

You’ve heard the name TikTok batted about and you may have even seen a trending dance or prank mixed with music from the platform, but why are few brands

By Guest Writer

/ 14 Jun 2019

The TikTok Takeover: Get Engaged or Get Left Behind

A New Era of Influence: Converting Likes into Sales

Shoppable social media is growing in popularity as consumers continue to ditch retail stores and traditional authorities on fashion in favor of mobile shopping and curated influencer looks. Audiences want

By Guest Writer

/ 13 Jun 2019

A New Era of Influence: Converting Likes into Sales

Retailer Revolve Utilises Influencer Marketing and Raises $212 million in IPO

Los Angeles-based online clothing retailer Revolve is known for promoting its clothing through a network of 3,500 mid- to macro-influencers to target millennial and Gen Z women.

By Guest Writer

/ 13 Jun 2019

Retailer Revolve Utilises Influencer Marketing and Raises $212 million in IPO

Affiliate Huddle’s Influencer Marketing Panel: Budgets, ROI, Integrated Strategies and Industry Education

Affiliate Huddle returned to London (June 6), this time hosted at the QEII Centre in Westminster. With a packed agenda covering topics from the power of the partnership for business

By Guest Writer

/ 12 Jun 2019

Affiliate Huddle’s Influencer Marketing Panel: Budgets, ROI, Integrated Strategies and Industry Education

CreatorIQ Receives $12 Million Series B Funding From Unilever

One year after Unilever PLC warned that fraud was undermining influencer marketing, the company’s venture capital and private-equity unit has invested in influencer marketing software platform CreatorIQ.The

By Guest Writer

/ 12 Jun 2019

CreatorIQ Receives $12 Million Series B Funding From Unilever

Snapchat Launches In-App Shop Feature for Snap Influencers

Snapchat is feeling the pressure from platforms like Instagram and is upping its e-commerce game. Snapchat has launched an in-app shop feature for top influencers on the platform,

By Guest Writer

/ 7 Jun 2019

Snapchat Launches In-App Shop Feature for Snap Influencers

Sephora Revamps its Influencer Strategy to Build Long-Lasting Relationships

French beauty brand Sephora has been leading the way when it comes to influencer partnerships. Just under two years ago, Sephora took a new approach to its strategy to focus

By Guest Writer

/ 7 Jun 2019

Sephora Revamps its Influencer Strategy to Build Long-Lasting Relationships

List Your Influencer Marketing Vacancy on Talking Influence

With the influencer market growing, and as advocates of the influencer space, we thought it was time we created a brand-new jobs listings page with the hottest new job

By Guest Writer

/ 5 Jun 2019

List Your Influencer Marketing Vacancy on Talking Influence

The Future of Influencer Marketing That No One is Talking About

Influencer marketing was once a new marketing channel but has passed through the phases of discovery to first movers in the industry and now it is becoming a mainstream marketing

By Guest Writer

/ 5 Jun 2019

The Future of Influencer Marketing That No One is Talking About

Instagram Introduces Branded Content Ads From Content Creators to its Feed and Stories

Yesterday (June 4), Instagram announced that it is now allowing advertisers to promote organic branded content from influencers as adverts in the feed and in Stories. According to the platform,

By Guest Writer

/ 5 Jun 2019

Instagram Introduces Branded Content Ads From Content Creators to its Feed and Stories

The Hello Group and Post For Rent Partner to Help Brands Tap into Influencer Marketing Industry

Talent management agency The Hello Group have announced a strategic partnership with influencer marketing platform Post For Rent, to support brands in creating successful and engaging influencer marketing campaigns worldwide.

By Guest Writer

/ 5 Jun 2019

The Hello Group and Post For Rent Partner to Help Brands Tap into Influencer Marketing Industry

Klear’s Deep Learning Algorithm Empowers Brands to Measure Campaign ROI

Influencer marketing platform Klear is now able to automatically monitor and analyse influencer marketing campaign success using a sophisticated deep learning algorithm. Klear can estimate campaign ROI with an automated

By Guest Writer

/ 4 Jun 2019

Klear’s New Deep Learning Algorithm Powers Brands to Measure Campaign ROI