This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
When you consider what Pinterest represents, it’s unsurprising that usage has soared during lockdown. A safe haven from the endless news cycle, full of light relief and inspiration for at-home projects. Tired of looking at your own four walls? Why not take a trip to interior heaven on Pinterest...
Instagram has begun testing a new option for personal fundraisers to help people and businesses raise money for selected causes. The social media platform will begin with a small test to create a personal fundraiser in the US, UK, and Ireland on Android, followed by iOS. While users can choose...
Spotify has just announced the global launch of its new video podcasts. At launch, the new feature allows both free users and Premium subscribers to access the video content from a select group of creator podcasts. Spotify says that listeners will be able to listen to or watch those podcasts....
Influencer marketing platform CreatorIQ has raised a $24 million funding round led by Kayne Partners Fund (the private equity group of Kayne Anderson Capital Advisors). Other participants include TVC Capital and Unilever Ventures. The Series C round will fund growth in five strategic areas of CreatorIQ including user experience, data...
Despite the huge growth of TikTok this year, the Chinese-owned app’s future remains uncertain following various investigations over data privacy concerns. The Australian Government is questioning whether TikTok should be allowed to operate due to the risk it may pose to users around potential foreign interference and data privacy...
Hain Celestial is a leading organic and natural better-for-you products company. Serving 1.6 billion cups of tea a year, Celestial Seasonings Tea, a Hain Celestial product, focuses on bringing a smile with every cup of tea. For its seasonal campaign, the brand wanted to drive engagement and purchase intent...
