This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Hannah Witton is an award-winning online creator and author, with her videos attracting 45 million views and 600k subscribers to her official YouTube channel. Often regarded as one of the UK’s leading voices covering a range of topics including sex, relationships, feminism, body image, gender and sexuality, her debut...
Following the success of the launch of The Sun Social Studio in 2019, News UK’s commercial division, The Bridge, has launched The Times Social Studio. The branded social video product will offer agile newsroom video capabilities for clients that want to reach The Times and The Sunday Times’ off-platform...
The Creator Union launched in June here in the UK to represent influencers, bloggers, YouTubers and all digital content creators. More than 400 influencers have signed up to be part of the body, which aims to ensure influencers are fairly paid and that members have a representative to support with...
The first half of 2020 has in many cases seen the global consumer constrained to their homes. We’ve been bound to our bedrooms, working from our kitchen table, and climbing mountains via the apartment staircase. In short – we’re beginning to come out of a prolonged period of shared...
TikTok has created a $200 million fund that will go towards retaining its top creators in the US and attracting new creators to the platform. In a statement, the video app said the new TikTok Creator Fund will help “eligible” creators on the platform earn a “livelihood through their innovative...
Traditional methods of working for creatives have been turned on their heads because of the pandemic. Social distancing guidelines and months of lockdown have created a challenging landscape for content creators to work in, meaning strategies have been forced to be reassessed. Whilst the simple luxury of physical human interaction...
