This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
If there’s one thing we have learned in 2020, it’s that things can change very quickly. At the start of this year, TikTok was the fastest growing social media platform, fast forward 6 months, and the app is now being banned in some countries due to security concerns....
With ROI at the top of their agenda, marketeers (understandably – we all have targets to reach) often look back at the results of their previous talent and influencer partnerships and wonder what more they could do to deliver against wider marketing and business objectives. The answer to this is amplifying...
Instagram is looking to crack down on fake accounts and bots with new authenticity measures. Instagram said in a statement it will require users of profiles found to be presenting a “pattern of potential inauthentic behaviour” to provide Government-issued identification information to confirm they are a real person. If an...
With the spotlight heavily on the Black Lives Matter Movement worldwide and the microscope fixed on the influencer pay gap between black and non-black influencers, influencer agency Fanbytes has pledged £100,000 towards campaigns for Black-owned businesses and by Black creators. With the help of investors including Jerry Bulhmann (Dentu...
A decade ago, brands began leveraging social media influencers to reach consumers and build more authentic marketing programs as an alternative to paid ads. Today, we’re seeing brands expand their circle of influence, reduce their dependencies on any one social platform like Facebook or YouTube, and experiment with emerging...
New premium wine-in-a-can company HUN tasked The Fifth, a full-service creative influencer marketing agency, to create a brand strategy with influencers at the heart of it. HUN is a brand with a loud personality and a voice that must be heard. To mirror this, the launch campaign celebrates those confident...
