This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Branded Entertainment Network (BEN) has announced the acquisition of TubeBuddy, a platform that helps YouTube creators optimise their audience and channel growth, helping creators with a wide range of tools. The terms of the deal have not been disclosed. TubeBuddy has seen +90% growth year-on-year and is used by over...
With communities doing their best to adapt to pandemic-related restrictions, it’s unsurprising to see the huge momentum shift we’ve seen play into digital channels. With lifestyles severely impacted, we’ve had to trade IRL connections for their best online equivalents, be it shopping, entertainment, or social connection. These...
With the inexorable rise in influencer marketing comes increased scrutiny. As more brands look to influencers to connect with their audiences and as more people turn to influencing as a full-time career, there becomes a need to prove value and justify a return on investment. The origins of influencer marketing...
Just in time for the online holiday shopping season, e-commerce shopping platform Shopify has entered into a global partnership with TikTok to boost social commerce. The deal aims to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales. The partnership...
Ian joined Whalar at the start of 2019 on a mission to bring some rigour to research and insight in influencer marketing. After ensuring Whalar’s basic data house was in order, he conducted the world’s first neuroscience study on influencer effectiveness and, more recently, launched the world’s...
Let me tell you a story about an influencer – let’s call her Olivia. One day while watching TV, she saw a clip of a YouTube video she’d made for a vacuum company appear as a TV commercial. Startled, next, she noticed images she’d taken for the firm’...
