This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
When we hear the word “marketing,” most people think about advertisements: billboards, banner ads, that one Spotify commercial that plays every five songs. If you’re as smartphone-addicted as I am, you might think about promotional emails, in-app notifications, or your favourite brand’s curated Instagram feed. But what brands...
Following the coronavirus pandemic, print-advertising and in-person traditional marketing methods are coming to an end. The Advertising Standards Authority (ASA) are even hotter on regulations regarding transparent advertising hashtags #Ad #Gift and #SPON, yet influencers have become the go-to for consumers looking for excitement and escapism on social media, with...
These days, it feels like TikTok is all everyone who’s anyone in the influencer marketing space is talking about. And given the rapidly growing platform’s massive, young network of users—many of whom are not active on other social channels—and reputation for producing overnight stardom, it’s...
The media landscape has been shifting for many years. The way people watch, listen and read their content of choice is wide and varied, often encompassing multiple channels, platforms and devices – and that can be for one person, in a single day. There are many reasons for this media proliferation,...
The holidays are upon us and this means brainstorming different ways we can use our marketing budget to promote our holiday campaigns. If influencer marketing activations are not part of your marketing budget than it’s the best time to make it a top priority now. Collaborating with influencers for...
Alexander Frolov, CEO and co-founder at HypeAuditor shares his predictions as 2021 is just around the corner. 1. Influencer marketing spend will grow by 15% globally The amount of advertising money that is being redirected from offline to online will continue to grow. Brands and advertisers are searching for the...
