Guest Writer - Hello Partner (Page 38)

Julius Acquires HYPR to Streamline and Scale Influencer Marketing

Julius Works announced the acquisition of HYPR Brands for an undisclosed sum. The two software solutions streamline, simplify, and scale influencer marketing for brands and agencies such as Nike, Revlon,

By Guest Writer

/ 11 May 2020

A Day in the Life: Ana Thorsdottir, Head of Business Development & Partnerships, EMEA at Tagger Media

During her time as head of influencer marketing at MediaCom for two years, Ana Thorsdottir consulted and worked with some of the biggest consumer brands including Mars, Coca Cola, Brand

By Guest Writer

/ 11 May 2020

A Day in the Life: Ana Thorsdottir, Head of Business Development & Partnerships, EMEA at Tagger Media

How Brands Should Work With Creators to Co-Create Meaningful Content and Partnerships

In uncertain times, we turn to trusted voices to help us navigate our world. We are each faced with a barrage of competing messages, advertisements, and news sources as the

By Guest Writer

/ 11 May 2020

How Brands Should Work With Creators to Co-Create Meaningful Content and Partnerships

CGI Influencer Lil Miquela Signs With Talent Agency CAA

Virtual influencer Lil Miquela has signed with talent agency Creative Artists Agency (CAA) as its first virtual client, according to Variety. CAA said it will work with Miquela in brand

By Guest Writer

/ 7 May 2020

MADE.COM on Adapting Influencer Marketing Strategies in the Current Climate

As COVID-19 continues to change the way brands do business and connect with consumers, we want to chat with those in the influencer marketing industry about how they are

By Guest Writer

/ 7 May 2020

MADE.COM on Adapting Influencer Marketing Strategies in the Current Climate

Billion Dollar Boy and The Red Cross Launch Global Network of Influencers to Battle COVID-19 Misinformation

Influencer agency Billion Dollar Boy and the International Federation of Red Cross and Red Crescent Societies (IFRC) have launched what it said is the first global influencer network in a

By Guest Writer

/ 6 May 2020

Billion Dollar Boy and The Red Cross Launch Global Network of Influencers to Battle COVID-19 Misinformation

Why Micro-Influencers Are Seeing Big Growth During Lockdown

Whether it’s Madonna lounging in a rose-filled bathtub claiming ‘Coronavirus is great equaliser’ or Sam Smith’s quarantine breakdown that was posted from a £12 million luxury mansion

By Guest Writer

/ 5 May 2020

Why Micro-Influencers Are Seeing Big Growth During Lockdown

In This Together: Talent Village Launches Instagram Facemask Filter to Drive ‘Stay at Home’ Awareness

In This Together aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others

By Guest Writer

/ 5 May 2020

In This Together: Talent Village Launches Instagram Facemask Filter to Drive ‘Stay at Home’ Awareness

Life in Lockdown: What We Are Tuning In To

The pandemic has no doubt left millions quarantined in their homes, scrolling through social media and their inbox to see what their favourite creators and fellow colleagues and marketers are

By Guest Writer

/ 1 May 2020

Influencers Have Mastered #WFH: What Can We Learn From Them?

Across the globe, millions of people are adjusting to being at home 24/7 without the time constraints of commuting, social plans or travel. Never before have there been so

By Guest Writer

/ 30 Apr 2020

Influencers Have Mastered #WFH: What Can We Learn From Them?

TikTok Tests a New ‘CTA’ Button For Influencer Videos

TikTok is improving its advertising offerings and Creator Marketplace that matches advertisers with vetted influencers. According to Digiday sources, TikTok is testing a new advertising format that links brands with

By Guest Writer

/ 30 Apr 2020

TikTok Tests a New ‘CTA’ Button For Influencer Videos

Partnering With Influencers For Purpose-Driven Marketing Campaigns

As consumers have values and principles and are craving change, purpose-driven marketing has become an increasing priority for brands. The role of corporate social responsibility is growing its importance

By Guest Writer

/ 29 Apr 2020

Partnering With Influencers For Purpose-Driven Marketing Campaigns