This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
When creators feel like their growth is stagnant or they aren’t making enough money, it often boils down to one of these three common mistakes. In 2021, influencers need to avoid these three landmines that are certain to hinder their efforts and focus on an alternative instead. 1. Giving...
Influencers can help you with amplifying your brand messages, providing creative inspirations around how to use your product, or providing reviews on how the product tastes. Below are some fun ways you can work with influencers to make your product top of mind this Valentine’s Day. 1. Ask to...
If your response to the latest advice from the Advertising Standards Authority (ASA) was ‘finally!’ then you’re not alone. Their warning to brands and influencers who use filters while promoting products on social media aims to limit misleading claims – and has been widely well-received. It comes after a social...
Searches for ‘influencer on This Morning’, practically non-existent before last week, peaked last Tuesday and have continued a steady march of interest since. Major newspapers have published stories on the interview. The ‘This Morning’ Twitter account’s video of Sheridan, Phil, and Holly has been watched upwards of 3.1...
One year after news broke globally about the first cases of COVID-19, there’s no doubt the pandemic has radically changed how we shop. This surge of enthusiasm for products and services that promote physical and mental health, from workout-ready leggings to clean skincare solutions, has fueled impressive growth for...
While the medium is not new, video content exploded in 2020. Fueled by the challenges from COVID-19 and multiple lockdowns, video has become a lifeline to the outside world. Influencers’ status as a trusted guide has continued to grow at an accelerated rate. Research found that online video is a...
