Guest Writer - Hello Partner (Page 36)

60% of Marketers Say Influencer Budgets Will Stay the Same or Increase Post-COVID-19

While it may come as no surprise that 98% of marketers said that COVID-19 changed their marketing plans, the majority of marketers (71%) feel that influencers have the power

By Guest Writer

/ 28 May 2020

60% of Marketers Say Influencer Budgets Will Stay the Same or Increase Post-COVID-19

Tagger Media Accelerates Global Expansion

Influencer marketing platform Tagger Media has announced its expansion to Singapore, Australia, Brazil, and France, in addition to its offices in the UK and US. “Tagger is well-poised to

By Guest Writer

/ 28 May 2020

Instagram Adds New Monetization Features For Creators

Instagram announced it is doing more to support creators on the platform. It is testing out a new feature that lets viewers purchase during a live video, allowing creators to

By Guest Writer

/ 27 May 2020

Instagram Adds New Monetization Features For Creators

Where Do Influencers Sit in the Marketing Funnel?

For the last decade, influencer marketing has been a vital strategy for marketers offering benefits like raising awareness with target audiences, building trust and creating customer loyalty. Whilst it’s

By Guest Writer

/ 27 May 2020

Where Do Influencers Sit in the Marketing Funnel_

TikTok’s Coming-of-Age Into Mainstream Quarantine Culture

As quarantine and stay-at-home orders have kept us indoors for months, our entire routines have been upended and we’ve had to adjust and adapt to a new

By Guest Writer

/ 27 May 2020

TikTok’s Coming-of-Age Into Mainstream Quarantine Culture

Is Livestreaming the New Social Gathering?

It’s 8.05am and I’m jumping straight on an Instagram live streaming workout. Although there are no exercise classes with humans at the moment, the little counter in

By Guest Writer

/ 26 May 2020

Is Live Streaming the New Social Gathering_

Traackr Releases Budget Optimisation Tools to Demystify Influencer Marketing Investments

As budgets are being cut across the board due to the global pandemic, marketers will be looking to accurately track spend, opitmise budgets, and measure return on investment. In light

By Guest Writer

/ 22 May 2020

Traackr Releases Budget Optimisation Tools to Demystify Influencer Marketing Investments

Instagram Influencer Market To Reach $5 Billion in 2020

Despite COVID-19, new research suggests the Instagram influencer market hasn’t suffered as much as other industries when comparing marketing budgets for sponsored posts and Stories on Instagram during

By Guest Writer

/ 22 May 2020

Instagram Influencer Market To Reach $5 Billion in 2020

How Social Distancing is Sparking More Creative Content

For influencers and content creators, social-distancing has been a catalyst for creativity and content creation. The creativity of influencers isn’t a new phenomenon. However, social distancing has helped

By Guest Writer

/ 22 May 2020

How Social Distancing is Sparking More Creative Content

Is There Too Much Tech in Influencer Marketing?

In response to this weekend’s news of social media colossal, YouTube, shuttering the self-service program included in their influencer marketing platform, FameBit, we were inspired to ask, ‘is

By Guest Writer

/ 21 May 2020

Is There Too Much Tech in Influencer Marketing_

Facebook Launches Shops to Help Businesses During Pandemic

Facebook has announced the launch of Shops – its biggest move into e-commerce yet. The new commerce feature will allow businesses to set up online shops on both Facebook and

By Guest Writer

/ 20 May 2020

Facebook Launches Shops to Help Businesses During Pandemic

Disney’s Former Head of Streaming Becomes TikTok’s New CEO

Kevin Mayer, Disney’s former head of streaming, leaves to join TikTok as the first CEO at a time of explosive growth for the video platform. As well as his

By Guest Writer

/ 19 May 2020