This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
The brands that are excelling right now on the platform are using similar tactics to accomplish one main goal: create a sense of community with their partners. Their most successful influencer collaborations include not only branded partnerships anchored in inclusivity, but also community-building exercises such as hosting virtual events and...
As YouTube is – and has been for over a decade – the platform for video content, they’ve responded to this challenge by releasing YouTube Shorts. This new feature offers another way to keep people on the platform longer and provides a new format for creators to upload. Although still in...
Advertising works best when it speaks to people’s wants, needs, and desires in a way that is in accordance with their mindset and motivations at the time. As marketers, we know that. Consumers only dislike advertising when it interrupts them for no good reason. They do however want to...
Matching Influencer Fit and Media Performance Imagine this scenario – you have a new product launch that you’ve spent the last six months working on. Your marketing budget is set and ready to pull the trigger. You have included a promotional budget that you have earmarked for an influencer campaign....
However, the app also came under a lot of pressure in the second half of last year, with the threat of a potential ban in the US hanging over it for months. India, Indonesia, and Bangladesh all implemented bans of varying lengths (permanently, in India’s case), all of which...
With such a fond idolisation by youths and millennials, a certain level of responsibility is being placed on both the talent and marketers who communicate with them. Whilst the influencer space has undoubtedly grown in popularity, creators today are facing more scrutiny than ever surrounding their every action. Audiences aren’...
