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However, like everything on the world wide web, YouTube does not exist in a vacuum. Part of its enduring strength has come from its ability to respond to and incorporate trends that have started on other platforms. Just as the developers behind YouTube have a key eye trained on the...
Considering the events of the last year, it is no surprise that platforms are making interface tweaks that create more in-app shopping opportunities. Demand for social commerce was already high pre-pandemic. By 2018, 55% of online shoppers admitted to making a purchase through a social media channel. Then lockdown struck...
If a content creator was from out of town, they would have traveled in just for the occasion. Why? Because these events are for forging connections and building networks – to meet like-minded creatives and to connect with brands. These events are some of the few occasions that individuals could meet...
What is the Metaverse? The Metaverse is the next big thing in the online world. Literally meaning ‘beyond universe’ the term is used to describe the future of our online life which is essentially a shared virtual space. It combines an enhanced physical reality with a virtual space and encompasses...
Created for business professionals, the platform has been used solely as an employee recruiting tool for a long time. Today, LinkedIn is a major professional social media platform where experts in various fields share their thoughts, grow their network, and most importantly, make money. With the evolution of LinkedIn, a...
The digital evolution It began a number of years ago with ASOS choosing to weaponise their on-site models to take their pieces into ‘real’ life, evolving into something far more sophisticated in recent years. We no longer see product SKUs sitting in captions, but shoppable content utilising the brand’s...
