This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
While these questions are key to getting started, determining next steps is not always that simple. There are more social platforms than we can count; new features emerge seemingly each day and many of them are starting to look the same. Look no further than TikTok v. Reels v. YouTube...
I have yet to hear a single descriptor of a generation that sounds any different from how another generation has been perceived. We know the claims that are usually made: a new generation ‘wants brands to be authentic’ or they ‘value experiences’ – as did the generation before them. Sure, age...
For consumer packaged goods (CPG) food brands struggling to regain lost market share and reach both existing and new consumers through digital channels, there’s a not-so-secret weapon for success: influencer marketing. However, I’m not talking about hiring a social media star with followers in the millions to give...
Today we delve into how influencers are moving beyond posting, utilising lifestyles to create new brands and businesses, and mobilising followers to join them on their new, future-proofed ventures. What is a multi-hyphenate and why are influencers embracing the trend? The simplest way to define a multi-hyphenate is to imagine...
That’s why successful brands prioritise influencer retention: that is, keeping the same influencers engaged month after month, quarter after quarter. By focusing on strengthening your existing connections to fans, you can maximise the lifetime value of each relationship and reliably expand your earned media footprint, instead of constantly trying...
Seemingly parading their freedom and claiming work as the purpose for their trips, influencers received widespread condemnation on social media – so much so, that the conversation reached national daytime television. The proliferation of inauthentic sponsored content and arguably selfish behaviour gives many creators a bad name. We know consumers are...
