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It’s time to look to artificial intelligence (AI) in influencer marketing. Although the influencer marketing sphere is teaming with human experts, AI can help brands in the following ways: * Finding the right influencers * Suggesting helpful workflows * Bringing relevant content and trends to the surface This quick guide will dive...
We are constantly questioning whether short form video content, more in depth video discussions, or engagement through Instagram posts and stories are the most successful tools for successful influencer marketing.
From recent news on Facebook and Reddit planning their own roll outs, to Clubhouse being named as a disrupter in Time Magazine’s inaugural 100 Most Influential Companies list – this type of platform is on track to stick around for a while. Which makes sense, as the engaging, educational space...
Nowadays, some macro influencers charge a starting fee of $20,000 for a single post. It’s safe to say that it’s unlikely that you would be able to secure such macro influencers with a gifting model, but that isn’t to say that a gifting model no longer...
Consumers are changing their diets and adapting their shopping habits, all in a bid to contribute to the government’s UK net zero target by 2050, and hugely reduce our climate targets by 78% by 2035 – as recently announced by the Prime Minister. With streaming services such as Netflix airing...
As a result of stay-at-home orders, social media usage increased: the number of active social media users globally grew 10.5% to almost four billion. In any other context, these figures would have signalled a boom period for online influencers who could drive engagement with these new audiences. However, things...
