This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
We are constantly questioning whether short form video content, more in depth video discussions, or engagement through Instagram posts and stories are the most successful tools for successful influencer marketing.
From recent news on Facebook and Reddit planning their own roll outs, to Clubhouse being named as a disrupter in Time Magazine’s inaugural 100 Most Influential Companies list – this type of platform is on track to stick around for a while. Which makes sense, as the engaging, educational space...
Nowadays, some macro influencers charge a starting fee of $20,000 for a single post. It’s safe to say that it’s unlikely that you would be able to secure such macro influencers with a gifting model, but that isn’t to say that a gifting model no longer...
Consumers are changing their diets and adapting their shopping habits, all in a bid to contribute to the government’s UK net zero target by 2050, and hugely reduce our climate targets by 78% by 2035 – as recently announced by the Prime Minister. With streaming services such as Netflix airing...
As a result of stay-at-home orders, social media usage increased: the number of active social media users globally grew 10.5% to almost four billion. In any other context, these figures would have signalled a boom period for online influencers who could drive engagement with these new audiences. However, things...
While these questions are key to getting started, determining next steps is not always that simple. There are more social platforms than we can count; new features emerge seemingly each day and many of them are starting to look the same. Look no further than TikTok v. Reels v. YouTube...
