This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
As authentic thought-leaders with sharp insights into online behavior, influencers became valuable assets in many of these efforts. In fact, when targeting younger audiences with public health campaigns, influencers can help save lives by expanding the reach of accurate, actionable information. Shifting priorities & audiences Today, if a public health...
This time was difficult for many influencers, finding out how to keep their audiences interested and engaged in the content they are creating in a world that isn’t as exciting as it was before. Now that the world is slowly getting back to normal, a lot of content creators...
Brands continue to support the creator economy by seeing how productive these campaigns are in driving results and increasing brand awareness to a relevant buying audience. As social media platforms continue to grow, and TikTok continues to expand as a dominant platform, creators will continue to build their brands and...
By definition, first-party data is information that is collected directly from an audience or customers. In this case, the “audience” are the creators. By sourcing relevant information from the influencers directly, brands will have their own wealth of insights into target audiences and performance metrics, as well as a better...
But as the industry grows, we continue to hear questions around measurement and defining success with an influencer marketing campaign. Marketers often ask, “what does ROI really mean when working with influencers?” The truth is, there isn’t one single answer. Part of what makes influencer marketing such a powerful...
The issue with these popular destinations, however, is they were beginning to get overpopulated. Communities that weren’t used to accommodating large groups of tourists were needing to make adjustments that they couldn’t always make. However, while the pandemic has brought its own issues, it’s possible it may...
