This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
So why the sudden boom over the past decade? Consumers are eager to own less physical things, and they also value long-term relationships with companies. Today’s consumers want to pay for exactly what they use while taking advantage of the cost-saving perks and variety that come along with a...
As the holiday season approaches, brands will increase their ad spend by almost a third, social commerce strategies will receive rapid rollouts, and marketers will turn to influencers to vouch for and differentiate their brand in an ever more crowded marketplace. And they will simply be too late. Rome wasn’...
“There’s a microchip in the vaccines…”, “the vaccines will alter our DNA…”, “vaccines cause autism…” are a few examples of the types of misinformation that spread on social media like wildfires. Governments and health organisations like the NHS and NGOs strengthened their efforts to extinguish the flames to encourage...
Moschino’s Spring 2022 show was praised by many observers as the most diverse and inclusive in the history of New York Fashion Week. This could indeed be a watershed moment for influencers who have been driving fashion’s move towards inclusivity for years. Gen Z has an instinct for...
In fact, according to a recent study, more than half (56%) of social media consumers now prefer to follow ‘everyday’ influencers like friends, family, and peers, when compared to the ‘typical’ influencer model. As this trend continues, brands everywhere are starting to integrate an alternative approach that leverages organic content...
From Russia to Taiwan, Argentina to Greenland, the language of influencer marketing is global. One of the universal words in that language is data. As global brands seek to build and engage with key audiences, knowing what data to utilise when assessing influencers and results is an important element of...
