This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
There’s never been a more complex time to be a marketer, with significant cultural and political upheaval and the purchase journey taking new twists and turns both online and offline. Amidst this growing complexity, consumers are demanding more from the companies they do business with and influencers are becoming...
On the other hand, a great marketing strategy is to reach the highest number of people who are likely to engage and become your clients. This is where influencer marketing comes in handy. Add expertise to your brand Collaborating with an expert in your niche will help you sell your...
A micro-influencer is classified as having between 10,000-50,000 followers. However, a micro-influencer status reflects more than a 10,000+ following. Brands seek influencers with an authentic and credible follower base, who are actively engaged with your content. Positive follower growth, high engagement, and quality content are key to...
In this case study Tom Higgins, co-founder at specialist influencer gifting agency, and Influencer Marketing Show London sponsor, Gifta, draws on his experience working with long-term partner Gosh! Food to provide tips for running a successful campaign. Gifta and Gosh! Food has run multiple campaigns this year with 320 micro-influencers...
While some social media platforms take time to gain momentum, Instagram successfully tapped into people’s desire to share photos from the get-go. Within two years of its 2010 launch, Facebook had parted with $1 billion in cash and stocks to secure its purchase. And it didn’t just rival...
In this article, we will browse through the three most popular ways to promote e-learning services: using the industry influencers, integration to the video content, and mentioning in comments. 1. Online reviews by the industry influencers This way looks quite obvious: find a person who is sufficiently respected in the...
