This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
The world of social media advertising was shaken up in May this year, when Apple released the iOS 14.5 system update, directly impacting the Facebook group, now Meta’s, ability to gather and use data outside of their app, leading to less visibility on ad performance for advertisers on...
Looking ahead there are some definitive trends to keep an eye on – from the changing dynamics of the brand/influencer relationship to the broadening of what influencers can (and want to) do, to the role of agencies in all of this. Here are three things to keep in mind as...
The latest trend within the influencer marketing industry is live stream shopping, where influencers can document their interactions with different products in real-time, while also providing users with the ability to seamlessly purchase the featured products for themselves. Fueled largely by the growth of e-commerce and influencer activity throughout the...
As you’re well aware, traditional influencer marketing is fairly straightforward in theory – find someone who’s a specialist in a field that resonates well with your brand and/or has a huge social media following, then pay them to endorse your product. We all know this form of marketing...
But there is an issue John Lewis is having to grapple with. Since the phenomenal success of The Long Wait, every other retailer has aggressively ripped off the John Lewis Christmas ad formula, to the extent that sitting through an ITV commercial break in November or December is essentially five...
Being an influencer sounds like a dream. So it’s no wonder 86% of young Americans aspire to be social media influencers, according to market research. There are lots of wannabes, but not many have actually made it. Only 12% consider themselves to already be influencers. An even smaller percentage...
