This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
3D-Billboards, TikTok, and the Metaverse have opened a whole new window of opportunities and ways brands can target consumers. Over the past several years, the social media landscape has witnessed the rise of “synthetic media” (aka media not made entirely by humans). Between AI-influencers, deepfakes, and GPT-3 technology, it has...
Video marketing is an integral part of any good marketing strategy. In 2020, 92% of marketers said they routinely used videos as part of their campaigns, and a further 88% said that the medium gave them an objectively positive ROI. But not all video content is equal. What may have...
“The idea that the harder you work, the better you’re going to be is just garbage. The greatest improvement is made by the man or woman who works more intelligently.” - Bill Bowerman, Founder of Nike
Most of us have now seen a clip or video on Twitch or YouTube with gaming influencers – whether it’s how to hone your skills in Minecraft or figuring out how to improve your gameplay in Fortnite. A few years ago, only a niche online community was aware of these...
Digital marketing is facing a seismic shift with the old methods of tracking media campaigns via cookies coming to an end. In this new privacy-first era, the question is how do you effectively attribute sales and revenue performance to your advertising spend? The new world requires a more strategic approach...
More than two-thirds of marketing professionals were concerned about influencer fraud in 2021, highlighting the need for robust verification standards. For marketers, being able to build effective strategies, implement optimisations, and minimise brand risk are high priorities; while for creators, verification helps to build trusted brand partnerships and grow their...
