This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Amazon-owned Twitch might be the ultimate social media platform that the average consumer has never heard of. Its specialism in ‘video games, pop culture, and conversation’ won’t appeal to everyone, but those that get it, love it, and that’s why by the close of 2017 Twitch was hot...
Recent research found that 75% of brands are using influencer marketing and of those that use it, almost half (43%) are planning to increase budgets in the next year. With more brands implementing influencer marketing, and those that are already using this strategy planning to increase their activity, the use...
With influencers on the rise, over three quarters (79%) are set to create more branded content and posts for brands, according to research from influencer marketing platform Mavrck. This figure is further backed that a third (32%) of influencers have already started producing branded posts, while 17% plan to do...
