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Social media app Instagram has become the primary platform for influencer marketing globally, according to data from Goldmedia in association with eMarketer. Looking at the DACH region – which includes Austria, Germany and Switzerland; Instagram was the most popular social platform in terms of influencer marketing spending with a 34% share...
Last week Twitter removed millions of fake followers and bot accounts in a ploy to restore trust in microbloggers and encourage healthy conversation on the platform as part of a crackdown to stop misuse of the site. As a result, users with larger followers may have seen a major drop...
In 2014, 3.2 billion people, or nearly half the population of the planet, reportedly tuned in to watch the World Cup on TV, with as many as one billion watching the Germany vs Argentina final. Even ‘back in those days’, a cool 280 million people also watched online or...
Television has long been used as an influencer channel, often combined with celebrity endorsement in the form of commercials. The problem with TV, including programmatic TV, is that brands are still reaching a broad spectrum of consumers rather than niche segments. In contrast, with influencer marketing, brands can reach a...
Buzzoole has become the first influencer marketing platform to launch an integration with Instagram that will allow brands to analyse ‘stories-based’ influencer marketing campaigns. As part of the integration, analytics has been introduced to the Buzzoole reporting dashboard, giving brands access to in-depth and real-time data on views and comments...
Influencers are enjoying more sponsored partnership opportunities than they did a year ago, according to a study in March from Activate. In addition, 62% of marketers are set to growth their influencer marketing budgets this year as the channel continues to strive as an avenue for advertising and marketing performance....
