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The ASA has launched a new guide for social influencers in conjunction with the CMA to help them stick to the ad rules. The Advertising Standards Agency (ASA) have launched a new guide to help social influencers stick to the rules by making clear when their posts are ads. The...
According to research from global affiliate network Awin, around 62% of sportswear and fitness brands have used social media influencers to promote their products, with two-thirds of content creators recompensed through free clothing and merchandise.Up to 1,193 business owners or marketing teams were polled and found that while...
Influencer marketing on Pinterest is all about great content and making sure that content can be found. With this in mind, Pinterest is embracing influencer marketing further as it provides brands with more resources to measure campaigns. Pinterest’s new content marketing application programming interface (API) has expanded to include...
With less than four weeks to go until the return of the Influencer Marketing Show, we’re running a series of spotlight features to get you excited for this year’s “unmissable event”. Following its debut success last year, the Influencer Marketing Show is back with a new look and...
According to research from influencer marketing platform Takumi, 30% of Instagram users in the UK are more likely to purchase a product or service if they see it promoted by an influencer. The Takumi Influencer Index, which alongside YouGov polled over 500 online Instagram users on their attitudes and habits...
In wake of recent headlines around the problems of fraud and fake followers in the influencer marketing industry, L’Oreal’s Active Cosmetics Division has taken measures to ensure transparency as the brand invests 90% of its influencer marketing budget on Instagram.However, to ensure that the brand stays in...
