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Following similar crackdowns on social media platforms like Twitter and Facebook, Instagram has revealed more plans to crack down on automated third-party apps people use to leave paid-for comments and likes, or follow and then unfollow to artificially grow their account. The platform believes this behaviour has a negative impact...
Model agency Women Management, which has launched the careers of models like Jourdan Dunn, Kate Moss and Isabeli Fontana, and influencer marketing platform InfluencerDB have announced a partnership to help turn Women’s models into social media influencers. Through the partnership, InfluencerDB will track their social media presence, including engagement,...
The Influencer Marketing 2020 report carried out by Influencer Intelligence in association with Econsultancy, which is based on opinions of both 1,173 marketers and 500 consumers in the UK and US, found that a third of brands admit they regularly avoid disclosing influencer marketing as sponsored content as they...
This year saw the beginnings of an evolution in the marketing industry. Despite speculation of an inevitable plateauing of influencer market, demand continues to grow. A report carried out by the World Federation of Advertisers found that 65% of marketers said they were looking to increase their use of influencers...
Recent headlines have been littered with calls to clean up the influencer marketing industry. Whether it’s the Advertising Standards Authority (ASA) backing the Competition and Markets Authority’s (CMA) latest probe, or similar conversations coming to the fore in Australia, it’s clear that finding a solution to falling...
Influencer marketing platform indaHash has expanded its global footprint with the addition of digital consultancy firm ICONOMY as a direct reseller of indaHash’s influencer marketing services in Australia and New Zealand. indaHash currently operates in over 80 markets worldwide and has more than 13 offices globally. The company enables...
