This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
When it comes to searching for gift inspiration, scrolling through social media feeds is becoming the new stroll down the high street. Every month 90 million users click through to product pages from Instagram alone, showing how an effective influencer marketing campaign can bring Christmas early for retailers.How do...
Getting your brand in front of tens of thousands of people in your target market was once reserved for Fortune 500 companies with massive advertising budgets. We’ve now seen a paradigm shift in how brands are engaging with consumers. What once required a production company and media buyer to...
This year has seen brands take influencer marketing more seriously and dedicate more of its budget to it than ever before. As a result, the industry has begun to look at the measurability of influencer marketing, including its most effective metrics and ROI.Influencer Intelligence’s new report in association...
Influencer marketing agency Hypetap has created an artificial intelligence (AI) tool that helps brands connect with the most relevant influencers. Using Amazon’s image recognition service, Amazon Rekognition, Hypetap’s new AI offering will help brands identify objects, people, scenes and activities in social media content.The image search tool...
In response to the industry’s growing demand for analytics, Upfluence has launched a free plugin that allows you to evaluate influencers directly as you browse. With fake followers, transparency and authenticity issues the main focal point for the industry, brands are getting tired of paying for fraudulent influence. Various...
With more than one billion active months users, Instagram’s ability to create and carry trends is huge. While some are fleeting, others make a serious impact. Flatlays for example, popularised on the app, are bigger than ever and have rippled out into editorial and advertising. Influencers are often responsible...
