This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
The Amazon Influencer Program has been quietly running for two years now. Similarly to Amazon’s affiliate programme, which publishers and bloggers make money by linking to Amazon product pages, influencers that sign up the Amazon Influencer Program can create a custom Amazon storefront with an exclusive URL to showcase...
With the Influencer Marketing Awards (IMAs) taking place on March 26 at Sheraton Grand, Park Lane in London, we want to reveal some of the brilliant judges that are on board so far. We have put a spotlight on some of the judges that will be deliberating and discussing the...
According to a recent survey by influencer marketing agency CollectivEdge, almost three-quarters of influencers surveyed are not revealing their links with brands, which can lead to issues when building consumer trust.CollectivEdge carried out the research and discovered that in 2018, only 38% of paid-for brand collaborations were disclosed as...
US marketing specialist Captiv8 published a report uncovering the extent of fraudulent activity on Instagram and the real financial impact it has. The research found that brands spent $2.1 billion on influencer sponsored posts on Instagram in 2017 but more than 11% of the engagement for these posts was...
The inaugural Influencer Marketing Awards (IMAs) are taking place in March 2019 and we are pleased to reveal the latest IMA category sponsor. Tagger Media is sponsoring the Most Effective Campaign for ROI, so we sat down with Hannah Brookman, Tagger Media’s managing director of EMEA, to chat about...
Over half of China’s population is online. With the mainstream websites and apps that we take for granted in the UK such as the BBC, Google, Instagram, WhatsApp and YouTube, local Chinese internet sensations have emerged with access to over 800 million people craving digital interaction, content, and entertainment....
