This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
The inaugural Influencer Marketing Awards (IMAs) is just under two weeks away and we couldn’t be more excited! With the show just around the corner, we’re pleased to reveal the latest IMA category sponsor WOW Influence, who sponsor the Best Boutique Influence Marketing Agency category. We caught up...
Over the last month, the media-storm around BBC One Panorama ‘Million Pound Selfie’, and the infamous Fyre Festival on Netflix has caused yet another backlash about the lack of transparency and authenticity in the influencer marketing industry. Celebrity endorsements are not new news though. Whether we like it or not,...
Today is International Women’s Day, and the theme this year is #BalanceforBetter as a balanced world is a better world. We wanted to take this opportunity to celebrate the roles women play in the influencer marketing industry, which is, let’s not forget, a relatively new one. Recent research...
Facebook has formed a new funding program in a bid to work with publishers and influencers on developing new shows for its video service platform, Facebook Watch.The development follows the social media platform’s recent meetings with publishers and studio production partners in an effort to lock down pitches...
Instagram is a major force in retail, and shoppable social is now mainstream with 29% of millennialsin the UK and the US buying this way. The platform has disrupted e–commerce, allowing smaller brands to dramatically boost their reach without the financial clout heritage labels possess. This has been supported...
It’s certainly been a busy couple of months for influencer marketing platform Buzzoole, following its additional funding and launching the “industry-first” Influence Marketing Benchmark to help improve the metrics and analysis of influencer campaigns. To add more buzz to the list, the platform has now launched its fraud detection...
