This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Today, media giant News UK has launched The Fifth, its own full-service influencer marketing agency with storytelling and authentication at its heart. Oliver Lewis will be heading up the agency as managing director. Oliver will also be attending the all-new Influencer Marketing Awards (IMAs) as The Fifth is sponsoring the...
YouTube is no longer the number one place to view influencer content, with Instagram now leading the way as brands move towards ‘honest disclosure’ of partnerships, according to Rakuten Marketing’s new 2019 Influencer Marketing Global Survey.The research, which surveyed 3,500 consumers and 700 marketers globally working directly...
It’s safe to say that influencer marketing as a concept is nothing new. Brands and businesses have been using public figures to endorse their products and services since 1760 when potters Josiah Wedgwood and Sons added royal stamps to their produce.What is new are the endorsers themselves, the...
MSL, Publicis Groupe’s PR and communications network, has revealed its new influencer offering named MSL Fluency, a “transformative end to end, global influencer marketing service” that will be led by executive vice president and global lead of MSL, Rema Vasan. Recognising the need for an efficient and effective influencer...
The inaugural Influencer Marketing Awards (IMAs) is less than two weeks away and we are counting down the days. With the show just around the corner, we’re pleased to reveal the latest IMA category sponsor, Wildfire Social, who are sponsoring the Best Travel Campaign category. We sat down with...
Talking Influence was a media sponsor of Bad Influence founded by Hachi Digital, so, we took a train to London to attend in what was indeed an interesting morning discussion packed with insights and advice on the latest influencer marketing trends. The development of influencer marketing has presented many new,...
