This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
MSL took home three awards at the inaugural Influencer Marketing Awards for its work with Renault. The brave year-long campaign with just two parent influencers proved a huge success. In the case study, we break down the factors that led to the campaign’s success.A lot of commercial pressure...
The growth of influencer marketing is commendable. It’s one of the most effective methods to reach out to your target audience and develop relationships with them. Influencer marketing helps brands increase visibility, boost credibility, and gain new customers.Having said that, social media platforms play an important role in...
Spotify has chosen New Stance, a digital marketing agency for sport and entertainment brands, as its new UK influencer marketing agency. The agency and Spotify’s premium team will work together to devise and deliver a new influencer marketing strategy to help drive awareness, monthly active users and push other...
There has been a lot of speculation around the rise of CGI influencers within the media industry, particularly as we’ve seen Shudu, EE’s virtual stylist, recently stepped into the limelight at the BAFTAs this year. Instagram has been another leading platform for the growth in CGI’s popularity...
A new survey from design agency, 383, found that 18-25 year-olds are twice as likely to take advice from social media influencers than they are to trust the judgement of friends or family when it comes to making certain decisions like booking a holiday. Over half (58%) of the 2,...
There are mainly two challenges in the influencer marketing industry; finding the right influencer and measuring the effect of the influencer campaign properly. I agree but I feel it is getting easier to find the right influencer thanks to many marketing tools. On the other hand, I think there are...
