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A new survey from design agency, 383, found that 18-25 year-olds are twice as likely to take advice from social media influencers than they are to trust the judgement of friends or family when it comes to making certain decisions like booking a holiday. Over half (58%) of the 2,...
There are mainly two challenges in the influencer marketing industry; finding the right influencer and measuring the effect of the influencer campaign properly. I agree but I feel it is getting easier to find the right influencer thanks to many marketing tools. On the other hand, I think there are...
A new survey from Cascade Influencer indicates that influencer marketing is fast becoming a staple marketing channel for sports teams across both the US and Canada. More than 65% of sports marketers agree that influencer marketing programs are a necessity for a brand’s success in today’s world. It...
The Influencer Marketing Awards’ Rising Star award, which was sponsored by The Fifth this year,recognises the successes of young individuals within the influencer marketing industry who are excelling in their area of work and pushing the space forward. Following a final judging round where the five shortlisted candidates voted...
Performance-based marketing company Linqia’s The State of Influencer Marketing 2019 report found that influencer marketing has matured beyond a ‘test and learn’ tactic into an ongoing and effective digital marketing channel. Linqia surveyed 197 marketers from a variety of industries in February on how brands and agencies are using...
Any serious marketer has a copy of Jay Levinson’s 1984 book, Guerilla Marketing on his or her bookshelf. Because finding creative ways to do more with less, as Levinson advocates, is the essence of effective marketing. Today, the sub-segment of marketing called influencer marketing is often seen as a...
