This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
A recent study found that 90% of marketers plan to maintain or increase their influencer marketing budget this year. It’s a hefty percentage, but in line with growth so consistent, experts predict the industry will be worth between $5 billion and $10 billion by 2022. Yet some marketers still...
Instagram has recently launched its new in-app checkout feature for retailers. The feature means that customers can tap, view and purchase products from a brand’s shopping post within the app. This functionality could well be a game changer for the consumer shopping experience. And even though some are saying...
MSL took home three awards at the inaugural Influencer Marketing Awards for its work with Renault. The brave year-long campaign with just two parent influencers proved a huge success. In the case study, we break down the factors that led to the campaign’s success.A lot of commercial pressure...
The growth of influencer marketing is commendable. It’s one of the most effective methods to reach out to your target audience and develop relationships with them. Influencer marketing helps brands increase visibility, boost credibility, and gain new customers.Having said that, social media platforms play an important role in...
Spotify has chosen New Stance, a digital marketing agency for sport and entertainment brands, as its new UK influencer marketing agency. The agency and Spotify’s premium team will work together to devise and deliver a new influencer marketing strategy to help drive awareness, monthly active users and push other...
There has been a lot of speculation around the rise of CGI influencers within the media industry, particularly as we’ve seen Shudu, EE’s virtual stylist, recently stepped into the limelight at the BAFTAs this year. Instagram has been another leading platform for the growth in CGI’s popularity...
