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The 13th annual Performance Marketing Awards hosted at the Grosvenor House Hotel in London went down a storm last night. Celebrating the best in the performance marketing industry, the UK’s performance marketing industry experts gathered for a night of fine dining and drinking, dancing and networking. With 27 awards...
Social media marketing platform Socialbakers has today released its 2019 Q1 Trends report that reveals that the use of #ad increased 133% in the last 12 months. As the influencer industry matures, so do the rules and regulations. The Competition and Markets Authority created new guidelines for disclosing sponsored content...
With recent research showing that the majority of social media users trust influencers over their own friends or families when making a purchase, influencers have fast become central in helping brands cut through the noise online. However, much of the success of a campaign depends greatly on the relationship between...
Many large global consumer brands are increasingly looking to short-form video sharing app TikTok to expand their marketing campaigns at a lower price. Brands including Coca Cola, Calvin Klein, FIFA, and Sony all looked to the Chinese social media platform TikTok to run cheaper influencer marketing campaigns. Google Trends data...
The 2019 Influencer Marketing Show is set to be bigger and better than ever before, with a variety of new enhancements to provide plenty of food for thought for the range of industry experts and newbies in attendance. This is why the show wants to ensure the agenda is bang-on...
HelloSociety, a social-first creative agency owned by The New York Times Co, has launched its first-to-market measurement Campaign Impact Study (CIS) tool, providing brands with a unique understanding of the impact and effectiveness of its influencer marketing campaigns, along with insight into an influencer’s following via direct follower feedback....
