This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
E-commerce site Revolve has partnered with fashion influencer Aimee Song to launch its first in-house influencer ready-to-wear apparel collection called Song of Style. This is Revolve’s first long-term influencer apparel venture with an influencer of such caliber. Aimee Song has been an influencer and blogger for the past 10...
Joocd is the world’s first dedicated LGBTQI+ marketplace that aims to connect brands and agencies with LGBTQI+ influencers. The acronym stands for ‘Just Out of Curiosity Digital’ and was founded by Nigel Hickey and Mark Alexander. The company aims to match the right LGBTQI+ influencers with brands whilst encouraging...
Influencer marketing in the UK has been afflicted with several issues, from influencer fraud and lack of transparency to the inefficiency of measuring return on investment. These are not new problems; however, they are habitually brought into the spotlight with fresh accusations of bought followers and falling engagement rates. Back...
Ex-Unilever chief marketing officer Keith Weed has become an angel investor and made his first investment in Australian-based influencer marketplace Tribe. The self-serve platform helps brands find branded content from micro influencers, and what makes this different is the influencers on the platform only get paid if their submissions end...
At the end of April, Instagram announced it is testing hiding public ‘like’ counts on videos and photos. The test will only be in Canada, and likes will be hidden in the Feed, on profiles, and permalinked pages. The social media platform said that it wants followers to focus on...
Advertising media company GroupM has launched its influencer, content and amplification solution, INCA, in the Asia-Pacific region. INCA connects brands to authentic publishers and influencers to create and promote content on social channels and help brands achieve objectives. Clients can run campaigns across multiple platforms such as Facebook, YouTube, Snapchat,...
