This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
You’ve heard the name TikTok batted about and you may have even seen a trending dance or prank mixed with music from the platform, but why are few brands taking advantage of the platform? With over 500 million monthly active users, we are looking at how brands can connect...
Shoppable social media is growing in popularity as consumers continue to ditch retail stores and traditional authorities on fashion in favor of mobile shopping and curated influencer looks. Audiences want to “shop the look” or “like to buy” from their favorite creators – making “where is that item from?” one of...
Los Angeles-based online clothing retailer Revolve is known for promoting its clothing through a network of 3,500 mid- to macro-influencers to target millennial and Gen Z women. Last week, the company raised $212 million in an initial public offering (IPO). Revolve first announced its plans to go public last...
Affiliate Huddle returned to London (June 6), this time hosted at the QEII Centre in Westminster. With a packed agenda covering topics from the power of the partnership for business growth and affiliate marketing etiquette, it was the influencer marketing panel – naturally – that caught our attention. The impressive line-up included...
One year after Unilever PLC warned that fraud was undermining influencer marketing, the company’s venture capital and private-equity unit has invested in influencer marketing software platform CreatorIQ.The investment is part of Unilever’s mission to improve the integrity, transparency, and measurement of influencer marketing, both for itself and...
Snapchat is feeling the pressure from platforms like Instagram and is upping its e-commerce game. Snapchat has launched an in-app shop feature for top influencers on the platform, meaning that users will be able to purchase products directly within the Snapchat app.The shops will be powered by Shopify and...
