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Pinterest has announced it is opening a new office in Sydney to serve users, creators and businesses in Australia and New Zealand as demand for the platform grows. Nearly four million pins are saved by users in the two countries each day.The new team will be led by newly...
Ogilvy UK has announced a new partnership with influencer marketing platform Takumi to expand the agency’s InfluenceO tool to allow clients to effectively execute multi-market campaigns with influencers in multiple languages.As part of the partnership, both Ogilvy and Takumi will support to expand the footprint of the tool,...
It feels contradictory to say that influencers have an image problem. Meticulously controlling their content output, they are experts in perfecting their personal brand. And yet, a sour reputation seems to have been built up around them. While influencer marketing has soared in popularity, influencers themselves haven’t enjoyed the...
S4 Capital’s creative digital production company MediaMonks has merged with Dutch influencer marketing firm IMA to expand its digital marketing offering. S4 acquired IMA for €10 million and the merger aims to bolster MediaMonks’ ability to reach new customers and expand its digital marketing expertise.Sir Martin Sorrel, executive...
The U.S Navy has created its first YouTube creator campaign in the hope of recruiting more tech-savvy employees. By tapping into digital video and YouTube creators, the Navy hopes to connect directly with potential recruits that may not have considered the Navy as a career option. The military wanted...
In an age where anyone can call themselves an “influencer”, the marketing industry is, understandably, in a state of flux. As the volume of content creators has spiraled and the industry has evolved at pace, a ton of methodologies have circulated on the most effective way to select and partner...
