This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
The U.S Navy has created its first YouTube creator campaign in the hope of recruiting more tech-savvy employees. By tapping into digital video and YouTube creators, the Navy hopes to connect directly with potential recruits that may not have considered the Navy as a career option. The military wanted...
In an age where anyone can call themselves an “influencer”, the marketing industry is, understandably, in a state of flux. As the volume of content creators has spiraled and the industry has evolved at pace, a ton of methodologies have circulated on the most effective way to select and partner...
After its rip-roar success this year, the Influencer Marketing Awards (IMAs) return bigger and better for 2020, putting a spotlight on the very best marketers, brand campaigns and technology in the influencer marketing industry. Once again, Talking Influence is proud to be the official media partner of the awards ceremony....
When it comes to social content creators, one size does not fit all. They may all have content creation in common, but their priorities, abilities and market value vary across the board. Some have the ability to influence, while others do not. Yet both are hugely valuable to marketers when...
In the past year, global brands have massively increased their influencer marketing budgets and it is projected that the global figure for influencer marketing spend will grow to $8.08 billion by the end of 2020. Recent research has also shown that brands now dedicate around 20% of their total...
Influencer 50 is back for 2019 to celebrate and recognise the year’s most influential and inspiring individuals that are driving the influencer marketing industry forward, as voted for by peers, clients and industry insiders.This time around, we’re looking to showcase 50 exceptional candidates from across the globe...
