This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Influencer marketing has stirred up a lot of debate over the last few years. This is partly because of the ad and data transparency issues that have arisen, and partly because we have had to come to terms with the fact that just about anyone can make a living from...
In what’s being described as a big move for the company and industry in general, beauty cosmetic giant Estée Lauder has announced that it’s committing 75% of its advertising budget towards influencer marketing. The news was confirmed by the company’s CEO Fabrizio Freda, following the firm’s...
Every consumer lives in a different world than the next, creating increasingly individualised realities with every new followed account, liked page, and comment. The algorithms that guide news consumption and relationships exacerbate this fractured media landscape as they’re designed to feed users more of what they have indicated they...
The social media world is highly competitive. It is not easy for social media platformers to get many users, and more challenging to play an active role across borders. In my opinion, TikTok has been working well so far. TikTok, called Douyin in China, is a short video sharing app,...
All-in-one influencer marketing platform Mavrck has acquired influencer search SaaS platform GroupHigh for an undisclosed amount. The acquisition will help increase the size of Mavrck’s influencer search index by 10 times as well as enrich the influencer audience data, and enhance blogger and YouTube search capabilities to help marketers...
In today’s marketing world, brands chase after influencers, tastemakers, and celebrities to tout their brand and increase awareness. As the trend of influencer marketing has increased, subcategories such as ambassadors, advocates, and nano-influencers have emerged. So, what’s the difference between these categories, and how can brands engage? The...
