This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Influencers have gotten a bad rap lately. There are growing concerns about how individuals with a large social media presence commercialise their following. Prior to the recent backlash, paid promotions were often not labelled as such.Moreover, so-called ‘fakefluencers’ – individuals who pay for click-farm followers on the cheap and then...
In this new column, we aim to showcase the diversity of the roles within the influencer marketing industry and give an insight into what the people behind the campaigns, platforms and talent actually do. Caspar Lee is the chief visionary officer at the influencer marketing solution, Influencer. He started his...
YouTube was accused of violating the US Children’s Online Privacy Protection Act (COPPA) and has been fined a record $170 million by the Federal Trade Commission (FTC). In the settlement, it was alleged that Google marketed YouTube to advertisers knowing that many channels were popular with children and that...
By 2020, the influencer marketing industry will be worth an estimated $10 billion. The growth and continued upward trajectory of this industry has been astounding and is fast becoming one of the most important areas in brand communications for many businesses. Marketing teams are increasingly allocating large chunks of their...
The UK advertising watchdog’s latest report calls for brands and content creators to clearly label social media paid-for posts as it found that members of the public are still struggling to identify sponsored posts. It suggests that upfront disclosures such as #ad are “necessary as a minimum.”The ASA’...
With TikTok quickly gaining traction, we chat to David Neuman, director of social media and sales strategy at RhythmOne about how advertisers can succeed on the platform, what they can expect when engaging on the platform, and what TikTok can learn from Facebook to avoid the same pitfalls. Facebook has...
