This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
As an experienced influencer marketing and social media expert, specialised in devising creative campaigns for luxury brands, Rachel Clay has a unique viewpoint on this fast-paced industry. Having started her career in 2010, working in PR for the Richemont Group, where her role involved advising the 22 luxury brands within...
Influencer marketing platform AspireIQ’s latest report ‘The State of Influencer Marketing 2019: An Analysis of the Social Media Ecosystem’ indicates marketers are increasingly repurposing influencer-generated content (IGC) on channels other than social like websites, emails, ads, and in-store as 90% of brands see value in it. More than two-thirds...
“Can influencer marketing be automated?” This question is raised by many marketers who are working on an influencer campaign for their brand. With the technological boom of nowadays, it might be considered old-school to manage the processes manually – let the technology do the job and benefit from the results. However,...
According to Markets & Markets, the global influencer market is currently estimated at £4.5 billion in 2019. According to the Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) Annual Report 2018, there were more than 16,000 complaints about 14,000 online ads and social media posts...
After the whirlwind of the Influencer Marketing Show, Day 2 kicked off with another variety of impressive sessions and debates that got people talking and celebrating the best of the influencer marketing industry. Here’s what went down on the second day. Influencer’s value and diversity Justina Raizyte kicked...
The Influencer Marketing Show, co-located with PI LIVE, began with a bang this morning at London’s Old Billingsgate. Today saw over 2,500 attendees (the highest ever yet) bustling through the doors for two days filled with educational discussions, copious amounts of networking and insightful panel sessions. Here are...
