This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
After the whirlwind of the Influencer Marketing Show, Day 2 kicked off with another variety of impressive sessions and debates that got people talking and celebrating the best of the influencer marketing industry. Here’s what went down on the second day. Influencer’s value and diversity Justina Raizyte kicked...
The Influencer Marketing Show, co-located with PI LIVE, began with a bang this morning at London’s Old Billingsgate. Today saw over 2,500 attendees (the highest ever yet) bustling through the doors for two days filled with educational discussions, copious amounts of networking and insightful panel sessions. Here are...
With Q-83 a headline sponsor at the Influencer Marketing Show, we thought it best to catch up with the managing director, Anthony Richardson ahead of the two-day event next week. We discuss the likes of influencer fraud, metrics and what he is looking forward at the show. It is great...
Have you ever met an ‘influencer’ who likes being called an ‘influencer’? The word influencer has become tarnished. Partly due to the BANJO influencer – an acronym thought up by consultant Scott Guthrie. BANJO stands for the few bad actors within the industry that bang another influencer job out without any...
At the Influencer Marketing Show this year, four exclusive, carefully curated, deep-dive workshops will allow attendees to get up close and personal with the experts in the influencer marketing industry and delve into areas of the industry that are usually left uncovered. Limited seats remain with each hour-long workshop ticket...
We’re three times as likely to follow an influencer on social media as we are to follow a brand. Three-quarters of those that follow an influencer go on to tell four more people about the brands, products, and services they have seen the influencer promote. Our love affair with...
