This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
On October 22 and 23 the Influencer Marketing Show hit London’s Old Billingsgate with record numbers through the doors. The dedicated Kindred Theatre and Case Study Theatre was host to a range of panel discussions and solo sessions covering the many facets of influencer marketing. From the science of...
Think social influencer, and what comes to mind is likely some impossibly glam, effortlessly stylish, charming, hilarious, and/or savvy web celeb. They have loads of devoted followers who double-tap day after day, hang on every word, study their styles, and care about their opinions. That kind of mega-influencer seems...
As an experienced influencer marketing and social media expert, specialised in devising creative campaigns for luxury brands, Rachel Clay has a unique viewpoint on this fast-paced industry. Having started her career in 2010, working in PR for the Richemont Group, where her role involved advising the 22 luxury brands within...
Influencer marketing platform AspireIQ’s latest report ‘The State of Influencer Marketing 2019: An Analysis of the Social Media Ecosystem’ indicates marketers are increasingly repurposing influencer-generated content (IGC) on channels other than social like websites, emails, ads, and in-store as 90% of brands see value in it. More than two-thirds...
“Can influencer marketing be automated?” This question is raised by many marketers who are working on an influencer campaign for their brand. With the technological boom of nowadays, it might be considered old-school to manage the processes manually – let the technology do the job and benefit from the results. However,...
According to Markets & Markets, the global influencer market is currently estimated at £4.5 billion in 2019. According to the Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) Annual Report 2018, there were more than 16,000 complaints about 14,000 online ads and social media posts...
