This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
This year, Instagram was testing a new feature, or, rather, an absence of one. Users from Canada started reporting like counters disappearing from their feed. Are we witnessing the beginning of a new, like-free era of social media? Will it be the end of all warfare and envy on Instagram?...
Alex Packham is the co-founder of new influencer marketplace Kindred and after his panel session at the Influencer Marketing Show, he joined Joele Forrester to chat about the rise of the conscious consumer, how this is changing users’ perceptions and how brands can effectively work with charities and authentic brand...
Winning an Influencer Marketing Award is not all about partnering with a big blue-chip brand but demonstrating to judges within your entry, the success, smart execution, careful technology selection, creativity and innovation within a campaign. Having organised dozens of award ceremonies, with judges scoring and debating thousands of entries, we...
Linqia delivered a unique twist to a campaign to help Three Olives raise awareness of their new rosé vodka. Partnering with Arena, part of the Havas Media Group, Three Olives developed a new campaign around otherness and #voséallday. With a message of “Finding Otherness,” this campaign celebrated anomalies, peculiarities, and...
Whalar’s SVP of research and analytics, Ian Forrester, delivered a solo session that went down a storm at this year’s Influencer Marketing Show as he spoke about the groundbreaking work he has been carrying out at Whalar. Talking Influence’s Joele Forrester was lucky enough to catch him...
Tagger Media’s Dave Dickman moderated a panel discussion that tackled data privacy in the age of influencer marketing at this year’s Influencer Marketing Show. Tagger is an influencer marketing solution platform that allows brands, agencies, and media companies to maximise their influencer strategies throughout the planning, discovery, activation...
