This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
TikTok has revealed it is beta testing shoppable short-form video posts, allowing influencers on the platform to place social commerce links within their posts. The test was first revealed by a TikTok engineer on a popular Chinese web forum and later shared by Fabien Bern, founder of Chinese influencer agency...
As TikTok continues to grow with nearly 800 million lifetime installs, many marketers worry that if they haven’t already created a marketing strategy, they’ll be left behind, but marketers should resist the urge to panic and access whether it makes sense to get involved in the first place....
Congratulations on winning the Best Family & Parenting Campaign, Most Effective Collaboration or Partnership award and the Grand Prix. What has changed for you since winning the three awards? Thank you! We’re delighted to have won three awards for our #BehindClosedDoors campaign. Since then we’ve gone from strength...
When Adam Mosseri, CEO of Instagram, announced back in April that Instagram will be testing hiding likes from the public eye in certain countries, the industry had plenty to say on the matter. Whilst the platform has already experimented with the new feature in seven countries including Canada and Japan,...
According to a new report by IZEA, the average cost per sponsored post on all platforms has risen dramatically over the past five years. On Instagram, the average cost for a sponsored post has risen 44% from 2018 to 2019 alone, whilst the 2019 YouTube videos command a premium of...
Congratulations on winning the Industry Choice of Technology or SaaS award. What has changed for you since winning the award? Thanks so much! We were all extremely excited to win, especially as it was the award voted for by people in the industry. We’re so grateful for everyone that...
