Unwrapping TikTok’s 2024 Holiday Playbook: The Power of Creators in Festive Campaigns
TikTok's latest report shows the importance of creators and social media in holiday campaigns.
Catherine Shuttleworth
Check out the latest posts
📈 The Rise of Micro-Influencers
This week we look at micro-influencers, first-party data, and CreatorFest speakers
Smaller Audiences, Greater Impact: The Power of Nano and Micro-Influencers
Learn why working with nano and micro-influencers might yield the biggest results for your brand.
The Future is Creator-Driven - Let Us Help You Lead the Way
Our stunning agenda for the first-ever CreatorFest is now live!
TikTok and Snap Utilise First-Party Data to Compete with Meta
TikTok and Snapchat are incentivising influencer agencies by providing them with first-party data, in an attempt to compete with Meta.
Saff Michaelis Talks Consistency, Authenticity, and Staying True to Your Values as a Creator
Creator Saff Michaelis, known for her series 'Half-Price Hosting' and 'Margot Mondays', spoke with Hello Partner about navigating the creator space and the importance of consistency and authenticity.
