In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction.
Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how publishers and brands can design collaborations that combine commercial impact with lasting emotional equity.
This session also outlines a practical framework for moving from price to participation to story, backed by real case studies and measurable results.
