Welcome back to Influencer Insider! I hope you're having a great week.
Over on the CreatorFest Collective, we're discussing the impact the creator economy has had on the growth of the Manosphere. Louis Theroux's new documentary has brought up a lot of questions: do platforms, algorithms and social strategy need to be held accountable?
In other news, influencer Haley Baylee is making her Netflix debut as not a contestant, but a HOST of a new reality TV show this autumn. This is a huge step up from the likes of Strictly or I'm A Celeb cameos, and is further ingraining influencers into traditional TV.
Influencer marketers, you might be excited to know that YouTube has completely revamped its creator partnerships platform. More on that below.
Plus, OMG! We just launched the Creator Craft Awards - an awards show dedicated to content creators. Too excited for this one!
Now, let's get on with the news! 🗞️
In today's newsletter:
- Pick of the day: Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming
- Trending: Inside the €1bn Huel Sale to Danone
- Campaign of the week: Max Klymenko x GCHQ
📝 Pick of the day
Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming
The lines between social media influence and mainstream entertainment continue to blur, and the latest example comes from influencer Haley Baylee, who is stepping into a major hosting role for Netflix’s upcoming reality series Win The Mall.
The move signals a broader shift in how streaming platforms are leveraging influencer talent to drive engagement.
Sofia Aira
↗ Trending
What's hot on Hello Partner right now
Inside the €1bn Huel Sale to Danone
Danone has agreed to acquire UK-based nutrition brand Huel for €1bn. The brand is known for its strong digital presence and has celebrity investors like Jonathan Ross and Idris Elba.
YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped
At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect.
Facebook Launches “Creator Fast Track” to Attract Established Creators
Facebook has launched Creator Fast Track to bring established creators from Instagram, TikTok and YouTube onto its platform.
The Manosphere Watched us Build the Algorithm, Now What?
A founder's perspective on influence, identity, and who the creator economy is actually serving.
Follow Up: How the Creator Economy Can Actually Counter the Manosphere
If you work in influencer marketing, or you are an influencer, or you are simply a human person who exists on the internet and would like the internet to be marginally less of a disaster, I hope this one's for you.
✨ Campaign of the week: Max Klymenko x GCHQ
GIMA-winning creator Max Klymenko just did a fantastic campaign with GCHQ, filming a series of videos on life at a secret intelligence agency.
He brought his infamous Career Ladder and spoke to some real-life spies! A brilliant brand alignment focusing on careers from an agency who are big on recruiting apprentices and grads.
👀 Algowatch: Instagram double-wham
Two exciting user updates for Instagram this week. Firstly, you can now PAUSE reels by tapping on them instead of pressing and holding.
Secondly, you can finally, FINALLY reorder carousels. Thanking the Insta-god (Adam Mosseri) right now. 🙏
For the next two weeks only:
Buy 2 Agency Passes → bring up to 5 creators FREE
So your team and your roster can be at CreatorFest together. Making connections, landing deals, and getting the most out of the festival.
How to claim:
🎟️ Grab your Agency Pass on our website
📩 Email registration@hellopartner.com to unlock your creator passes (£800+ value)
Don't miss out! 🎉
💭 Thursday thoughts
Surprise! We've started a TikTok. You can now watch my interview with the FABULOUS star creator, Grime Gran.
👩💻 Jobs Board
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
